Marketing & AdTech Engineering Solutions

Engineered Software Solutions for Data-Driven AdTech & Marketing Automation

From Customer Data Platforms (CDP) and identity resolution to programmatic real-time bidding (RTB DSP/SSP engines), multi-touch attribution, and AI content personalization — we engineer software that maximizes Return on Ad Spend (ROAS).

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✓ 4.2x Higher ROAS & Sub-10ms Bidding Latency

4.2x

ROAS Improvement

100%

Multi-Touch Attribution Sync

<10ms

RTB Auction Bid Latency

95%

Customer Retention Rate

Connected Marketing Experience

One Unified AdTech & CDP Ecosystem for Modern Growth Teams

Unify first-party customer profiles, sub-10ms programmatic bidding, multi-touch attribution, and AI personalization into one high-performing intelligence backbone.

First-party precision. High-frequency bidding. True incremental ROI.

Bring the Entire Marketing & Ad Lifecycle Into One Unified Engine.

SIBIRI connects fragmented ad networks, first-party customer data, programmatic exchange rails, and multi-channel campaign automation into a cohesive operating platform. Marketing teams eliminate duplicate ad spend, achieve sub-10ms bid speeds, and attribute every conversion accurately across complex omnichannel journeys.

Multi-channel event ingestion SIBIRI marketing engine Advertiser / Campaign / Attribution insights

Identity resolution <10ms RTB bidding AI creative DCO Shapley attribution

✓
Unified first-party CDP & cross-device identity graphs
Stitch anonymous visitors, mobile app events, and CRM leads into clean 360-degree buyer profiles with real-time audience syndication.
✓
Sub-10ms OpenRTB programmatic DSP / SSP auctions
Maximize ad performance with microsecond-level bid decisioning, pre-bid fraud elimination, and automated budget pacing.
✓
Algorithmic multi-touch attribution & ROAS reporting
Replace biased last-click metrics with Shapley value and Markov chain models that prove exact channel incrementality.

Plan Your Connected Marketing Platform

Customer Data Platform, Programmatic RTB Bidding, and Multi-Touch Attribution Ecosystem Command Center — Customer Data Platform (CDP) · Sub-10ms RTB Bidding · Identity Graph · Multi-Touch Attribution

For Growth Marketers · Media Agencies · Enterprise Brands

SIBIRI ROAS Acceleration & AdTech Scaleup Framework

“Eliminating wasted ad spend through real-time first-party data and precision algorithmic bidding.”

A battle-tested AdTech engineering framework to migrate fragmented marketing point-solutions into a high-throughput, privacy-first marketing operating engine with zero ad interruption.

First-Party CDP & Event Stream

Server-side event streaming (Kafka/Kinesis), GDPR/CCPA compliant identity graphs, and instantaneous audience distribution to Meta, Google, and TikTok.

Low-Latency RTB & Fraud Shield

Sub-10ms OpenRTB 3.0 bid engines, pre-bid bot filtering (IVT prevention), and automated smart bid pacing algorithms.

AI Dynamic Creative & Attribution

Dynamic Creative Optimization (DCO) tailoring copy and creative variants automatically, backed by Shapley fractional attribution.

Audit Ingest Resolve Automate Scale

Unified Customer Data Platform (CDP)

360-Degree First-Party Customer Profile Intelligence

Consolidate user behavioral events across web, mobile apps, CRM, and offline touchpoints into unified 360-degree customer profiles with real-time audience segment sync.

✓

Real-Time First-Party Event Ingestion

High-throughput event collectors ingesting web clicks, app opens, purchase events, and email interactions in sub-seconds.

✓

Cross-Device Identity Resolution

Stitch anonymous website visitors to known customer emails and device IDs for seamless cross-channel marketing.

✓

Automated Audience Segment Syndication

Distribute high-intent audience lists directly to Meta Ads, Google Ads, and email platforms with automatic list updates.

Customer Data Platform CDP and Audience Segmentation Interface

Programmatic Real-Time Bidding RTB DSP Engine Telemetry

Programmatic Ad DSP / SSP & Real-Time Bidding

Sub-10ms OpenRTB Auction Engine & Impression Analytics

Sub-10ms OpenRTB bidding engines processing billions of ad requests daily with automated fraud filtering, dynamic creative optimization (DCO), and publisher payout splits.

✓

Sub-10ms Auction Execution

Optimized C++/Go bidding microservices evaluating ad impression requests and returning bid prices within 10 milliseconds.

✓

Automated Ad Fraud & Bot Filtering

Pre-bid verification filters out invalid traffic (IVT), domain spoofing, and automated bot impressions before bids are placed.

✓

Dynamic Creative Optimization (DCO)

Serve the highest-converting ad variation dynamically tailored to user location, device, and browsing context.

AI Personalization & Campaign Scoring

Predictive Campaign Optimization & Automated Multivariate Testing

Dynamically tailor website hero images, email copy, and ad creatives to individual user intent using machine learning models and automated multivariate A/B testing.

✓

Real-Time Intent Content Personalization

Machine learning models swap website copy, hero banners, and offer popups based on visitor referral source and past browsing history.

✓

Automated Multi-Armed Bandit A/B Testing

Dynamically allocate traffic to winning landing page variations in real time, maximizing conversion velocity.

✓

Predictive Lead Quality Scoring

ML models analyze incoming marketing leads and assign conversion probability scores to prioritize sales follow-up.

AI Content Personalization and Predictive Campaign Scoring

Deployment Blueprint

How We Deploy Marketing & AdTech Systems

Our 4-step engineering blueprint delivers seamless integration with your existing ad channels and data warehouse.

AdTech & Data Audit

We audit existing ad channels, pixel event structures, data warehouse pipelines, and attribution models.

CDP & Identity Pipeline Setup

We deploy first-party event collectors, build identity resolution graphs, and configure real-time audience segments.

Programmatic & AI Integration

We connect OpenRTB bidding engines, deploy machine learning recommendation models, and launch automated drip workflows.

Live Campaign Scale

We roll out real-time executive ROAS dashboards, multi-touch attribution models, and 24/7 campaign optimization monitoring.

AdTech Technology Stack

Protocols, Frameworks & APIs We Utilize

We build using OpenRTB auction standards, cloud data warehouses, and direct ad network APIs.

OpenRTB 2.5 / 3.0 & Prebid.js

Sub-10ms Real-Time Ad Auction Engines

Segment, RudderStack & Snowflake

Enterprise Customer Data Infrastructure

OpenAI / PyTorch ML Models

AI Personalization & Predictive Scoring

Google Ads & Meta Graph APIs

Automated Campaign Management & Spend Sync

Quantifiable ROI

Business Transformation & Marketing Impact

Here is how transitioning from disconnected marketing tools to Sibiri Smart AdTech software impacts your return on ad spend.

Legacy Marketing Operations

✕ Fragmented customer data across 5+ tools resulting in duplicate ad spend.
✕ Last-click attribution ignoring top-of-funnel brand awareness channels.
✕ Slow manual A/B testing taking weeks to identify winning landing pages.
✕ High programmatic ad fraud rates paying for bot impressions.

Sibiri Smart AdTech Platform

✓ Unified Customer Data Platform (CDP) boosting Return on Ad Spend by 4.2x.
✓ Multi-touch Shapley attribution measuring true incremental channel revenue.
✓ AI dynamic personalization serving tailored copy and offers instantly.
✓ OpenRTB bidding engine with sub-10ms pre-bid ad fraud filtering.

FAQ

Frequently Asked Questions

Everything you need to know about implementing Marketing & AdTech software with Sibiri Innovation.

What is a Customer Data Platform (CDP) and how does it protect first-party data privacy?

A CDP consolidates all your customer touchpoints into first-party profiles that you own entirely on your cloud server. This ensures 100% GDPR and CCPA compliance without relying on third-party tracking cookies.

Can your programmatic DSP bidding engine integrate with major SSP supply partners?

Yes. Our OpenRTB 2.5/3.0 engines connect directly with Google Ad Manager, Xandr, Magnite, and PubMatic SSP supply endpoints with sub-10ms auction bid evaluation.

How does your Multi-Touch Attribution model differ from Google Analytics last-click?

Instead of assigning 100% revenue credit to the final ad click, our algorithmic Markov chain and Shapley value attribution models analyze every impression and click across the buyer journey to give fractional credit based on true conversion impact.

How long does a custom AdTech platform or CDP implementation take?

A standard CDP data pipeline or programmatic DSP integration takes 4 to 8 weeks, including event SDK deployment, data warehouse setup, ad network API sync, and attribution model calibration.